Elite Gamer, a service formerly provided by Cox, was designed to enhance the online gaming experience for
high-speed internet users. Its primary goal was to optimize gaming performance by minimizing lag, or latency, a common issue that can disrupt the gaming experience. The challenge was to create a visually appealing and intuitive design for the Elite Gamer app that would not only reflect its high-performance capabilities but also resonate with its target audience - the gaming community.